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Other Papers on :Foreign Market Entry

Other Papers on :Marks and Spencer

C/B/779. M&S in France

(2007, 2000 words)

The paper examines the entry of Marks and Spencer (M&S) to France using the PESTEL model to analyze the French retail market, conducting micro level analysis of the industry and SWOT analysis of the company. Strategic recommendations to M&S in France are suggested.
 
   
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