C/B/774. Dissertation. Global airline industry: Low Cost Carriers vs. Full Service Carriers

The dissertation investigates the trends in the global airline industry examining the strategies of the Low Cost Carriers (LCC) and the challenge they pose to the Full Service Carriers (FSC). Literature is reviewed on the history and background of the aviation industry, the success factors of the LCC, the applicability of the low cost business model to the FSC, the consequences of deregulation and liberalisation in the air transport market, etc. Research methodology is described arguing the use of the phenomenological paradigm and the interpretive approach based on case study. Conclusions are made about the need for FSC to adapt to the changes in the airline industry.