C/B/762. Carphone Case Study: Operations, Marketing and Financial Strategies

The paper offers a case study of the termination of business between Carphone, an independent mobile phone retailer, and Vodafone, a mobile network provider. Carphone is experiencing a fall in market shares although it has been making profits in recent times. This fall in the market trend is also a result of the bad performance (with customer services) of their broadband services Talk Talk. The paper suggests strategies for operations, marketing and finance. References are made to a wide variety of books and journals; several strategic observations are offered in conclusion.