C/B/750. Dissertation. Strategic Audit: Hyatt Regency Adelaide and South Australia

The main aim of the report is to undertake strategic audit and review potential market opportunities in South Australia for Hyatt Regency Adelaide (HRA). The specific objectives of this research project include analysing the changes that have taken place in the South Australian business market over the last five years and the strategies undertaken by HRA, highlighting HRA's current business market mix and its relevance to its current strategic business plan, understanding the strengths and weaknesses of the hotel and relate them to potential new business opportunities for South Australia over the next 5 years; recommending strategies for HRA to capitalize upon these opportunities and expand its business in the Southern Australia. The report uses PEST, Porter's Five Forces, SWOT, Porter's Generic Strategy, Marketing Mix analyses to recommend future strategies for HRA.