C/B/74. Why do conflicts between marketing and operations arise?

This paper analyses the concepts of marketing and operations. It investigates the nature of conflicts which arise between these business departments, its causes and the importance of work in conjunction of marketing and operations departments. Report also attempts to explain the major issues which an Operations Manager might encounter when working closely with the Marketing Department and How can a combined Operations/Marketing approach contribute to corporate strategic objectives? Arguments of the report are illustrated by real life example of Hotel.