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Other Papers on :Entrepreneurship

Other Papers on :British Petroleum

C/B/735. British Petroleum Business Strategy

(2007, 4500 words)

This paper examines four issues relating to entrepreneurship, focusing on the case of British Petroleum (BP): BP's concern and reaction to environmental issues, the company's approach to globalization, the theories of entrepreneurship put forward by Schumpeter and Casson, and the entrepreneurial characteristics of the company's CEO, Lord Browne, and its founder, William D'Arcy.
 
   
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