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Other Papers on :Corporate Strategy: Case Studies

Other Papers on :Yum Brands (YRI)

C/B/726. Yum! Brands: Analysis of Latin America Strategy

(2007, 3500 words)

This paper reviews the Latin America of Yum! Brands, the world's largest fast-food company. This involves a look at the potential markets of Yum! Brands in Latin America, and the formulation of a new strategy in the region. The strategy includes entry and exit strategies, a proposed organizational structure for the defined strategy, and a strategic control system for implementing the proposal. Finally, the paper also explains the rationale of the new strategy versus the current strategy, fit with overall global strategy, and links with current globalization trends.
 
   
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