C/B/624. PEST Analysis: 8GB Apple iPod Nano and 8GB Sony MP3 Player

A PEST analysis is done for the 8GB Apple iPod Nano and 8GB Sony MP3 Player and a comparison is drawn between the two products and companies considering the political, economic, social and technological factors that would be responsible for the sales and consumption or even the general success of these products. The competitive edge has been highlighted and the features of the two products are compared to show how the products are similar or different technically and otherwise. The focus of this discussion is on delineating the PEST or political, economic, social and technological factors that could give an advantage of one company over another. However the product descriptions and analysis show that both the products seem to have considerable presence in the market, although Apple iPod Nano would have advantage as the first mover or pioneer in MP3 launch.