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Other Papers on :Information Systems (IS) and Information Technology (IT)

Other Papers on :Tesco

C/B/621. The Role of Information System for Relationship Marketing: The Case of Tesco

(2007, 2400 words)

This paper examined the role of information systems in improving management decision-making at Tesco. Using its ClubCard, Tesco has been able to leverage the knowledge it has about its customers in order to engage in relationship marketing practices that have given the company a significant advantage over its rivals. The paper discusses this relationship between information systems, knowledge management and relationship marketing.
 
   
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