C/B/504. Strategic Studies and Security

This study highlights the similarities and differences between strategies and tactics as used within organisational and individual contexts. The focus is on how these two concepts could be defined within business contexts and various insights have been drawn on issues related to strategic moves and tactical procedures. Strategy is useful in positive decision making although tactics seem to be important in implementation of any plan. This essay shows the difference between the two and argues that even though both have necessarily the same goals of business success and relationship marketing, the approaches being different, the strengths of one may not completely substitute the weaknesses of the other.