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Other Papers on :Foreign Market Entry

C/B/404. Different Modes of Entering Foreign Markets

(2006, 800 words)

The briefing outlines major modes of entering international markets: exporting (direct and indirect), joint venturing (licensing, franchising, and joint ventures), and direct investment (acquisitions and wholly-owned subsidiaries). The author looks at advantages and disadvantages of each of the modes.
 
   
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