C/B/397. Critically assess and compare the strengths and limitations of qualitative and quantitative research methods. Use concrete examples to support your arguments.

Social research is usually done on a group which is representative of the population to understand the pattern of a social process or an aspect of social life. This study is focused on the methodology used in social sciences and highlights the similarities and differences of qualitative and quantitative research methods to understand and study these social processes. Although quantitative methods are considered as fundamentally different form qualitative methods, we argue that the differences or gap between qualitative and quantitative methods seem to be closing in for a more integrated approach to social research and analysis.