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Other Papers on :PEST Analysis

C/B/391. Analysis of External Business Environment: The Political Dimension

(2006, 1760 words)

A scan of the external macro-environment in which organisation operates can be expressed in terms of political, economic, social and technological factors. It is designed to explore the external environment and its effects on the organisation. It can be used to analyse which environmental factors might be of benefit when instigating change and which might create problems for the change process. The current discussion focuses on the political jig-saw of the business environment. It examines political forces and influences that may affect organisations.
 
   
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