C/B/378. An assessment of the strategies being adopted by firms in their pursuit of globalization across national borders

The write up attempts to assess the strategies being adopted by decision makers to globalize their businesses. The student makes use of two firms: Whirlpool Corporation and Vodafone Group to exemplify the basic path that needs to be adopted to trigger the globalization process. It is observed that both the firms lay considerable emphasis on acquiring or partnering with local businesses to build upon their local knowledge; on adopting an integrated approach to align the regional headquarters in the ulterior corporate strategic direction; on allowing local units to strategize based on the needs of individual markets and; on product innovation.