C/B/376. Dissertation. Marks & Spencer: A Strategic Assessment
(2006, 9000 words)
This dissertation examines the organizational failure and crisis that Marks & Spencer (M&S) has been experiencing, in particular, around the period of 1998 onwards. It makes a strategic assessment of M&S’ performance using the industrial organization and organization studies literature as a framework. These perspectives view the causes of organizational failure and crisis as external and internal to the firm. The dissertation would be useful for anyone interested in organizational failure and crisis and the performance of M&S over time.
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