C/B/374. Information Strategy and Audit: The Coca-Cola Company

This paper examines the role that an information strategy and information audit has in the Coca-Cola Company and how such a strategy has been applied. In discussing the role and value of information in organizations and its contribution to strategy at all levels, the paper distinguishes between data, information and knowledge. Briefly examining the information, technology, systems and people resources in Coca-Cola, the paper asks whether the company has the appropriate resources to implement its aims and objectives, and the role that information plays in this process.