C/B/340. Dissertation on Nokias Strategy

Nowadays organizations, their strategies and management become ever more complex. The study of this dissertation is based on the case study of Nokia Corporation and its strategic performance in the mobile handset industry. The paper consists of executive summary, introduction, literature review, methodology, analysis, conclusions and managerial recommendations on implementation. The Literature review outlines the concept of strategic management and the importance of strategic analysis of the environment, organizational performance and competence. The methodological part justifies and explains the use of PEST analysis, Porters five forces and SWOT analysis as the means to investigate strategic situation of the firm and draw conclusions. The analysis also involves the internal review of Nokia, its corporate culture, mission, objectives and values; considers the strategy formulation and strategic management processes of Nokia. The analysis part shows the way different external and internal factors that have a great impact on Nokias operations and strategies. Managerial recommendations suggest various approaches, as for instance, diversification, in order for the companys to win back its leading positions in the marketplace.