C/B/335. Sony Corporation: how the companys core competencies define its strategic position

A companys strategic competitive advantage depends on the way the company uses its core competencies, goes the strategic management principle. This paper examines Sony Corporations core competencies and looks at how the company leverages them in order to grow and to develop. The author also examines other areas into which Sony has diversified: movies, music, computer games, and financial services. The financial performance of the company in these spheres is analysed and conclusions are made as to what degree and how effectively Sony has used its competencies to achieve success. The paper also looks at competition in the electronics industry as well as at consumer behaviour and market development trends (demand, saturation, slow-down, costs; R&D etc).