C/B/309. Critical overview of US airlines market as subject to potential investment, low-cost carriers and influence of events of 9/11 upon airline strategy

This paper reviews the current state of the US airline market as subject to possible diversification of some independent company, suggesting advantages and disadvantages as well as potential models for diversification and using Porters 5 Forces model for industry analysis. Moreover, paper critically analyses success of low-cost airlines during past decade and their current status and strategies (in US and Europe). Finally, the document critically analyses consequences of 9/11 events upon airlines strategies, highlighting particular measures and making some recommendations on basis of the over all research.