C/B/28. Project proposal. What are the negative post-effects of corporate culture change and what are the ways to avoid them?

Introduction
This report will be proposing the Master Dissertation, which will research into organisational culture change and the negative effects, which are being brought by this change. Outcomes of the research will enable companies to conduct the change more successfully and avoid most of the negative effects like mass redundancies, poor performance and other important factors, which often take place during the process of change and after its completion.

Aim and objective
The aim of this project is to find out how organisations can evade negative post effects of organisational culture change. In order to achieve this aim several objectives will be set: Outline all possible negative post-effects of the change in organisational culture This objective will be accomplished via extensive secondary research. This will include books, academic journal articles and working papers. Find out how companies can avoid these negative effects An attempt will be made to gain this information from secondary sources, however as prior research has revealed ¹ very little research has been done on this topic, therefore primary research will be conducted to achieve this objective. Last objective will be to elicit the most plausible way of organisational culture change in terms of post-change organisational performance. This objective will be accomplished through primary research with HR managers of the companies which had experienced organisational culture change in recent years.