C/B/280. Academic and Practical Perspective Corporate Social Responsibility: Case of British Airways

This report addresses various theoretical aspects of corporate social responsibility, in particular, various definitions and views of leading academics, different perspectives (economic and social) and general discussion on benefits and threats resulting from adoption of CSR by a company. Moreover, this report focuses upon the case of British Airways; and critically evaluates degree of CSR within the company as well as attitude towards the issue from BAs management. The assessment and discussion are based on a number of latest facts, for instance, a dismissal of 13000 employees over the course of two years.