C/B/276. Coca-Cola Business Report

This business report is written from the perspective of a freelance corporate communications consultant, and advises the Coca Cola Company Board on an appropriate corporate communications strategy for revitalising Coca Colas corporate image in Europe. The report critically evaluates the main concerns of the key stakeholders and identifies a strategy for the two main groups, consumers and distributors. Finally, the report suggests methods through which the success of these strategies may be determined and measured.