C/B/270. Analysis of the New Face of Nike: More Ethics, More Profits, More Responsibilities

This paper offers an extensive analysis of the new shape of the Nike Company, i.e. it suggests that Nike has become much more socially responsible, while remaining very profitable and successful. The report undertakes a number of specific analyses such as combination of SWOT, PESTLE and Porter 5 Forces as well as some financial analyses. In addition, the paper reviews the changes in Nikes advertising techniques and operational and management responsibilities. Finally, the report offers a overall evaluation of the current Nikes position number of recommendations/projections for the future.