C/B/268. The strategic implication of Fords Closure of Coventry Plant

The discussion is split into five major sections: introduction, literature review, methodology, analysis and conclusions. The Literature review outlines the reasons which push and pull global car industry manufacturers to redesign and relocate their components of global supply chain. The major theoretical frameworks like Porter Diamond model, Dunnings OLE model, supply chain distinguishing features of automotive industry players are reviewed. The methodological part justifies and explains the use of SLEPT, Porters five forces and SWOT analysis as the means to investigate strategic situation of the firm and draw conclusions. The analysis part shows the way different external and internal factors will affect Ford in case of closure of Coventry Plan.