C/B/257. A PEST and Porter's Five Forces analysis of the Entertainment and Media industry and SWOT analyses of The Walt Disney Company

This report carries out a comprehensive strategic analysis of The Walt Disney Company and the entertainment and media industry. The report's primary aim is to identify Disney's strategic direction and the conditions prevalent in its operating environment. The analysis looks at the company's industry environment in terms of political, economic, social and technological factors via a PEST analysis. It then examines the degree of competitive rivalry using Porter's Five Forces Framework, before identifying Disney's Critical Success Factors. The fourth section of the report undertakes a Value Chain analysis, describing the activities within and around The Walt Disney Company. The report also considers Disney's' internal strengths and weaknesses and external opportunities and threats via a SWOT analysis.