C/B/248. 'In a globalising business world, cultural differences are manifesting themselves in new ways.'' (Soderberg and Holden, 2002). Discuss this view.

This paper examines how the existence of different cultures affects businesses approach to overseas management. It explores the process of globalisation and how this may be changing organisations' approaches to managing cultural differences, and whether these types of differences should continue to be a consideration in a global market. It also explores how cultural differences may be manifesting themselves in new ways. The essay goes on to consider how technology has contributed to globalisation, and whether the latter is leading to a homogenised worldwide culture.