This report focuses on the analysis of BP operating in an environment of extreme turbulence and uncertainty. In order to achieve a sustainable competitive advantage, BP has to consider various analytical frameworks of PESTEL and Porter's that are presented by the author to give a greater in-sight into oil and gas industry and the impact of external factors on the company's performance. SWOT analysis is also given to show companies core competences and opportunities and threats. A briefing document for the CEO of BP identifies and places emphasis on company's strategic value creation.
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