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Other Papers on :International Product Launch

C/B/224. KIA Motors: Proposal on Possible Entry of the UK Automotive Market

(2005, 1700 words)

The proposal is suggesting a possible entry of the UK automotive market by KIA with its luxury 4x4 vehicles called Sorento. For these purposes, the researcher undertakes a brief study of the UK automotive market, highlighting the current and future situation, listing the competitors, prices, market trends and needs and any particular important changes taking place in terms of legislation or other, for instance changes in Motor Vehicle Block Exemption Regulation (MVBER). The researcher also identifies the scope for the future comprehensive research and suggesting the methods, which can be used, reflecting researcher's limitations in time and resources.



 
   
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