C/B/220. Sony Corporation in UK: PESTLE, Competitive Analysis, SWOT, Porters Five Forces, Ansoff, HR and BCG analysis.

This project provides a comprehensive strategic analysis of the Sony Corporation in the UK, including a PESTLE analysis, looking at the company's industry environment in terms of political, economic, social, technological, legal and environmental factors. Secondly, the project identifies the internal strengths and weaknesses of the company and the external opportunities and threats via a SWOT analysis. The third section of the project undertakes a Boston Consulting Group (BCG) matrix analysis, looking at the market share of each of Sony's primary product areas based on their profitability. The fourth section concerns itself with an analysis of market and product development strategies undertaken by Sony through use of an Ansoff matrix assessment. The project then consider the company's financial performance, including a brief summary of the company's human resource strategy, before making recommendations on how Sony can improve their strategy by identifying appropriate areas, products and services.