C/B/213. The analysis of e-bookers fit into business portfolio of Cendant

This report introduces the strategic analysis of the fit of e-bookers into current strategic objectives of Cendant. The analysis review Cendants background with the review of relevant history of the company and its current business strategic units. The acquisition of e-bookers affected the interests of various stakeholder groups. The report maps the stakeholders with the identification of the methods required to secure their support. Then the report provides the analysis of major change factors that affect travel industry through the application of PEST and Five Forces models. Finally it shows the revenue model of e-bookers and the way it will add value to the performance of other brands of the parent company.