C/B/188. PESTLE and Porters 5 forces analyses of UK Mobile Phone Industry

This report provides a comprehensive environmental analysis of the UK mobile phone industry, including a PESTLE analysis of the industry environment and an assessment of the prevalent competitive forces using Porters 5 forces analysis. PESTLE analysis provides a systematic method of analysing the key influences present in the industry environment for mobile phones. The analysis shows that an area of future concern is the unknown health implications of long term exposure to radiation from handsets and transmitter base stations. The Five Forces analysis shows the high degree of competitive rivalry in the mature market for mobile phones, with high competition based on price and the retention of existing customers.