C/B/183. A PESTLE and Porters Five Forces analysis of the UK Mobile Phone Industry and SWOT analyses of Vodafone, T-mobile, Orange and O2

This report provides a comprehensive environmental analysis of the UK mobile phone industry, including a PESTLE analysis of the industry environment, an assessment of the prevalent competitive forces using Porters 5 forces analysis, and an individual SWOT analysis for each of the major network operators in the UK, Vodafone, T-mobile, Orange and O2. PESTLE analysis provides a systematic method of analysing the key influences present in the industry environment for mobile phones. The analysis shows that an area of future concern is the unknown health implications of long term exposure to radiation from handsets and transmitter base stations. The Five Forces analysis shows the high degree of competitive rivalry in the mature market for mobile phones, with high competition based on price and the retention of existing customers. The SWOT analyses summarise the internal strengths and weaknesses and external opportunities and threats for Vodafone, T-mobile, Orange and O2 that are most likely to impact on their strategies.