C/B/161. PESTLE and Porters Five Forces analyses of the UK Fast Food Industry and SWOT analyses of McDonalds, Burger King and KFC

This paper is divided into three main sections. First, a PESTLE analysis of the UK Fast Food Industry is conducted, which highlights the fundamental changes that the industry is undergoing, in particular, in response to the lifestyle attitude changes of consumers who desire more healthy products. Next, a Porters Five Forces analysis of the industry is conducted, illustrating the high levels of competitive rivalry in the industry and the growth of the sandwich market, which poses a real and significant threat to the large burger (McDonalds and Burger King) and Chicken (KFC) fast food outlets. Finally, SWOT analyses of McDonald, Burger King and KFC are performed. This highlights the competitive pressures McDonalds is facing as Burger King continues to eat into its market share by capitalizing on strategic mistakes McDonalds made during the 1990s when the company focused on restaurant expansion to the cost of product and service quality. It also illustrates the opportunity that KFC has to take market share from these major burger companies as a result of the wider PESTLE pressures that they have experienced.