C/B/1209. Aldi's and Waitrose's strategies in conditions of recession and credit crunch

The paper reports on the strategies of UK food retailers, Aldi and Waitrose, in the next few years. The effects of possible recession and credit crunch on consumer confidence are considered and examined with respect to Aldi and Waitrose supermarkets that operate at different ends of the spectrum, i.e. Waitrose strategy is to keep their reputation as a high quality retailer in contrast to Aldi that compete on price and no added frills. Both of these organisations are planning expansion over the next few years.