C/B/1155. De Beers Business Strategy
(2008, 4500 words)
The paper examines the position of De Beers in the diamond industry providing the company's value chain analysis, exploring possible difficulties that De Beers may face in staffing senior positions, analysing the financial performance of the company in 2003 and 2004, their critical success factors before and after the entry to the retail jewellery business, and the opportunities offered by the diamond mining industry for the maintenance of De Beers' product price, quality, dependability, etc.
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