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Other Papers on :Corporate Strategy: Case Studies

Other Papers on :Barclays Bank

C/B/1146. Barclaycard Strategies
(2008, 2600 words)

The paper looks at Barclaycard, one of the UK's credit and debit card leaders, investigating strategic directions that Barclaycard may envisage in the future, describing the company's growth and development strategies, market penetration, etc. Recommendations are suggested about the strategic directions of the company development. The study is based on the book by Johnson and Scholes "Exploring Corporate Strategy: text and cases".
 
   
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