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Other Papers on :Strategic Alliances and Collaboration between Firms

Other Papers on :Porter's 5 Forces analysis

Other Papers on :Analysis of Airline Industry

C/B/1020. Alliances among Airlines

(2008, 1700 words)

The paper examines the development of airline alliances analyzing the airlines market from the Porter's Five Forces perspective, discussing the theory of marketing strategy with the focus on customer value creation and the prerequisites of competitive advantage. Assumptions are made about the role of alliances in strengthening airlines' brands.



 
   
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