C/B/1013. Proposal. Strengthening the global reach: strategic recommendations for Alrosa
(2008, 2500 words)
The paper offers a research proposes into the position of Alrosa diamond company in the global market of precious metals and minerals providing an overview of the market, reviewing theoretical approaches to the strategy of internationalisation, and proposing to study the impact of environmental factors on the competitive strength of Alrosa. The methods of the prospective research are described addressing the ethical issues related to the study; the research timetable is presented.
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